Media Center
Want to find out more about this incredible brand? Well, you’re in the right place. Our Media Center provides you top-line information about what’s happening with this Milliken & Company innovation.
For media inquiries only, please contact:
Lindsey Yeaton
lyeaton@schneiderpr.com
617-536-3300
For general inquiries, please contact:
mailto:yes.essentials@milliken.com
Press Releases:
Milliken & Company brings a new line of innovative fabrics to NeoCon World’s Trade Fair 2008.
Spartanburg, S.C. (May 30, 2008) - Milliken & Company, one of the largest privately held textile and chemical manufacturers in the world, brings a new line of innovative fabrics to NeoCon World’s Trade Fair 2008.
Preliminary Analysis of Vehicles Equipped with YES Essentials in the Used Market Points to Improved Condition Ratings
Spartanburg, S.C. (April 16, 2008) – Milliken & Company announces results from its residual value analysis conducted by Automotive Lease Guide (ALG). ALG, a leading provider of residual values and consulting services to the automotive industry, found the company’s line of automobile fabrics and mats that resists stains, odors, and static, YES Essentials, has the potential to add value to used vehicles in two ways – through improved perceived quality and through actual condition improvements.
New Line of Automobile Fabrics and Mats that Resists Stains, Odor, and Static Recommended by Influential Automobile Review Web Site for Moms
Spartanburg, S.C. (April 16, 2008) – Milliken & Company announces its YES Essentials line of automobile fabrics and mats has received the “Keep Me Clean” Seal of Approval from MotherProof.com. The popular mom-review Web site, which offers opinions and practical information about cars and car life, gave a thumbs-up to YES Essentials, recommending it as an effective car product.
New driver habits survey by Milliken & Company’s YES Essentials® finds Americans are embarrassed by car stains and smells.
Spartanburg, S.C. (March 4, 2008) - Americans are doing more than just driving behind the wheel at least 12 hours each week. Longer commutes and more obligations force drivers to eat meals, conduct business, and even groom themselves within the confines of their cars. All of this activity leads to messy on-the-go disasters that contribute to a less-than-perfect car interior. A recent survey from Milliken & Company’s YES Essentials brand revealed 72 percent of Americans have stains on their car interiors. The survey also found the unsightly stains and unpleasant odors that result from this added wear and tear have lead to driver dissatisfaction – a sort of “inferior interior” complex.
Milliken & Company's new innovation minimizes VOC hazards inside vehicles.
LAS VEGAS (November 01, 2007) -- Milliken & Company, one of the largest privately-held textile and chemical manufacturers in the world, announced today the launch and commercial availability of Active Odor Control, a technology innovation designed to actively reduce all cabin odors including potentially hazardous VOCs as well as any nuisance odors. Effective immediately, the proprietary technology will be integrated into all YES Essentials® automobile fabrics and carpets sold to OEMs.
It's time to say "YES" to ice cream, wet dogs, and muddy mountain bikes in the car!
SPARTANBURG, SC (October 12, 2007) -- As the 2008 Chrysler models arrive in showrooms across the nation, new car buyers can stop worrying about the spills and spoils that go along with an active lifestyle. That is because Milliken & Company’s YES Essentials® high-performance line of automobile fabrics and carpets are now featured in more than a dozen 2008 Chrysler models such as Town & Country, Dodge Grand Caravan, and Jeep Compass. YES Essentials includes three proprietary technologies manufactured into the fabric that release stains and soil, prevent odor and inhibit static allowing busy, active, image-driven drivers the peace of mind to get on with their lives.
YES Essentials Survey Results:
YES Essentials® Survey - Topline Results
YES Essentials survey conducted January 2008 by Kelton Research.
Love the Car You're In
One page of 2008 survey results that might just surprise you.
Fact Sheets and articles:
YES Essentials® Sustainability
YES Essentials products support sustainability from beginning to end – from safe manufacturing practices and processes to improved air quality and full circle recyclability.
Milliken Corporate Backgrounder
Headquartered in Spartanburg, S.C., Milliken & Company is one of the largest privately held textile and chemical manufacturers in the world. Widely recognized as an international leader in research, technology innovation, and customer service, Milliken is strategically focused on combining textiles and chemical technology in unique ways to serve a vast array of markets and industries.
YES Essentials® Product Fact Sheet
YES Essentials is the only high-performance line of automobile fabrics and carpets that resists stains, odor and static, keeping car seats and carpets clean and fresh longer than ever before!
Cleaning Habits Fact Sheet
See these interesting facts about how a clean car can translate into improved value of your vehicle.
YES Essentials® Vehicle List
See the Chrysler, Dodge, and Jeep vehicles that are available with YES Essentials® by Milliken. Print the vehicle list and bring it to your Dealer for a demonstration of YES Essentials technology.
Vehicles With YES Essentials®
Images and links to 2007 and 2008 Model Year Vehicles with YES Essentials
Image Gallery
Click on a thumbnail to view a hi-res version.
Consumer Outreach
You'll find a sampling of our recent print campaign pieces below. Simply click on each thumbnail to download a full-size PDF.